Reactive sales vs agile international sales

Client:

• Special purpose machinery manufacture – high-quality processing machines for industry and trade
• 150 employees

Situation:

• Rather passive sales via long-term dealers and regular customers
• Task: Establishing active and agile international sales

Results:

• Accompanied final introduction of CRM system in sales
• Planning and participating in international trade shows, in-house shows, and demonstrations to generate leads
• Close coordination with key customers, dealers, and potential customers for qualified leads
• Introduction of project-related meetings to develop leads
• Introduction of a milestone-oriented sales process